Marketers attract customers to products and services, they watch for trends, develop advertising campaigns, and seek out target audiences. Digital marketers do all of that online. In this class, you will develop digital marketing and e-commerce strategies, and measure marketing analytics through popular tools like Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. The class is perfect for small-business owners.

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About Your Instructor

Kate Izell has been in the digital marketing industry for 11 years. Since 2016, she’s served as the CEO of her successful digital marketing company, Izell Marketing Group.

Over the course of her career, Kate has mastered Google Ads and Analytics, social media marketing, SEO, landing page conversion optimization, custom website builds, marketing automation, and more. Notable organizations that have directly sought out Kate’s strategic expertise include Massachusetts General Hospital, Tufts University, and Shaw Contract.

Additionally, Kate currently serves on the Executive Committee of the Chattanooga Chamber of Commerce as the Vice Chair of Marketing and Communications and has guest-lectured in classes at the Gary Rollins School of Business at the University of Tennessee-Chattanooga.