Lykins Appointed ChattState Marketing & Communications Director
June 21, 2022 | Betty A. Proctor | Press Release, Staff Spotlight
June 22, 2022 (Chattanooga, TN) --- After more than a year as interim director, Chris Lykins was appointed as permanent director of Marketing and Communications for Chattanooga State Community College following a national search to fill the position.
“Chris brings unique qualifications to this mission-critical role as a former faculty member in our graphic design program and more than ten years of professional experience,” stated Nancy Patterson, vice president of College Advancement and Public Relations.
During his time as interim, Mr. Lykins made substantial improvements within the department. He reworked the marketing budget, formalized partnership models, improved internal and external communication, established a campus brand audit, prioritized teamwork and collaboration, and moved from push advertising to multimedia storytelling. “My ten years of experience in marketing has given me the skills to tell the ‘why’ of our faculty, staff, and students in a way that will inspire others to see how ChattState can help them become the heroes of their own journey,” noted Lykins.
“Chris brings a wonderful gift for storytelling, bold leadership skills, and a passion for our purpose to support and empower everyone in our community to learn without limits,” said Ms. Patterson.
Lykins holds a Master’s in Secondary Education and a Bachelor’s in Fine Arts from the University of Tennessee, Chattanooga, and a Bachelor’s in English and Pre-Law from Pensacola Christian College.