Marketers attract customers to products and services, they watch for trends, develop advertising campaigns, and seek out target audiences. Digital marketers do all of that online. In this class, you will develop digital marketing and e-commerce strategies, and measure marketing analytics through popular tools like Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. The class is perfect for small-business owners.